Please use the SEO Glossary for the definitions of unfamiliar words at the bottom.
What Is Search Engine Optimisation?
Search Engine Optimization (SEO) is both a science and an art. It is the process of improving your website’s visibility within search engines such as Google, Yahoo and Bing. It therefore increases the amount of traffic visiting your website which in-turn get you more leads and sales.
It’s now widely acknowledged that, for your business to succeed on the internet, its website needs to rank high in the results returned by the major search engines.
The Secret Winning SEO Formula
We have a Secret 64 Step SEO Formula that we have devised through trial and error of thousands and thousands of hours of search engine optimizing websites.
Building a phenomenal website is only half the picture. To bring traffic to that website, you need high ranking on the major search engines. The SEO exercise tweaks your website so that it becomes both search engine-friendly and visitor-friendly.
Link Building refers to the number and quality of the incoming links that are pointing to your site. No marketing tool can replace the effectiveness of word of mouth advertising. The same principle applies to website links. When a trusted site links to yours, people follow the recommendation. That is how linking works.
The consequences of using the AusMarketing SEO Services include:
- Removal or minimization of roadblocks to search engine crawlers (so that search engines encounter no hindrances to the process of indexing your site)
- Chances of deeper indexing by search engines (i.e., more pages within the site get indexed)
- Freedom from black hat (unethical) SEO tactics (which means that you need not be concerned about being penalized by search engines and seeing your site drop in rank)
The Five Packages Available:
1. Contenders
2. Defenders
3. Key Players
4. Dominators
5. King Pins
The Five Search Engine Optimisation Packages Available:
SEO Package |
1 | 2 | 3 | 4 | 5 |
Site Wide Factors |
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|---|---|---|---|---|---|
| Preliminary SEO Check | Yes | Yes | Yes | Yes | Yes |
| Detailed SEO Strategy and Plan | Yes | Yes | Yes | Yes | Yes |
| Number of Keywords and/or Phrases Optimized | 10 | 20 | 40 | 80 | 120 |
| Competitive Analysis Report | Yes | Yes | Yes | Yes | Yes |
| Working with HTML Source Code | Yes | Yes | Yes | Yes | Yes |
| Site Changes Implementation | Yes | Yes | Yes | Yes | Yes |
| Google XML Site Maps | Yes | Yes | Yes | Yes | Yes |
| RSS Feeds | — | — | 50 | 120 | 160 |
| Log File Analysis | — | Yes | Yes | Yes | Yes |
On Page Factors |
|||||
| Optimizing Title Tags and Meta Tags | |||||
| Robot.txt Optimization | Yes | Yes | Yes | Yes | Yes |
| Optimizing Site Directory Structure & Navigation | Yes | Yes | Yes | Yes | Yes |
| Image Optimization | 25 | 55 | 100 | 250 | 350 |
| Anchor Tag Optimization | 25 | 55 | 100 | 250 | 350 |
| Existing Content Optimization | 25 | 55 | 100 | 250 | 350 |
| Creation of New Optimized Pages | 10 | 20 | 50 | 80 | 120 |
| Manual Link Request for Retail Websitee | 600 | 800 | 1200 | 2600 | 3200 |
Off Page Factors |
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| One Way Link Building | 25 | 45 | 80 | 140 | 180 |
| "No follow" Links Check | Yes | Yes | Yes | Yes | Yes |
Site Authority Creation Factors |
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| Directory Submission | 100 | 250 | 350 | 450 | 550 |
| Keyword Oriented Article Submission | — | 2 | 4 | 6 | 8 |
| Total Submission of Articles | — | 200 | 480 | 840 | 1280 |
| Product Directory Submission | — | 50 | 75 | 150 | 250 |
| Keyword Oriented Press Release | — | 2 | 4 | 6 | 8 |
| Total Keyword Oriented Press Release Submission | — | 200 | 400 | 600 | 800 |
Social Media Optimization |
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| Social Media Optimization | — | — | Yes | Yes | Yes |
| Geo-Social Targeting Research | — | — | Yes | Yes | Yes |
| Strategically Presence TopSocial Media Web | — | — | 5 | 10 | 15 |
| Social Bookmarking | — | — | Yes | Yes | Yes |
| Website URLs Submission | — | — | 5 | 10 | 15 |
| Blog URLs Submission | — | — | 5 | 10 | 40 |
| Press Releases URLs Submission | — | — | 5 | 10 | 50 |
| Video URLs Submission | — | — | 5 | 10 | 40 |
| Blog | — | — | — | Yes | Yes |
| Create Blogspot and WordPress Account | — | — | — | Yes | Yes |
| Keyword Oriented Blog Articles | — | — | — | 5 | 10 |
| RSS Feeds of News/Content | — | — | — | Yes | Yes |
| Forum Posting | — | — | — | 90 | 150 |
| Video Optimization | — | — | — | Yes | Yes |
| Creating Video | — | — | — | — | 12 |
| You Tube, Metacafe, Google | — | — | — | Yes | Yes |
| Total Submission of Videos | — | — | — | 15 | 25 |
Technical |
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| No. of Pages to be Optimized | 10 | 20 | 50 | 90 | 130 |
| Dynamic Optimization | — | AR | AR | Yes | Yes |
Additional |
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| Latest Online Marketing Trend Updating | — | Yes | Yes | Yes | Yes |
| Website Designing Consultation | — | — | Yes | Yes | Yes |
| Branding Development Consultation | — | — | — | — | Yes |
Analysis Reports |
|||||
| Monthly Activity/SEO Ranking Reports | Yes | Yes | Yes | Yes | Yes |
| Google Analytical Reports | — | Yes | Yes | Yes | Yes |
| Email Support | Yes | Yes | Yes | Yes | Yes |
Level of Personalised Attention |
|||||
| Account Manager: No. of Projects | 3:1 | 2:1 | 1:1 | 1:1 | 1:1 |
Cost Analysis |
|||||
| Time Period in Months | 6 | 6 | 6 | 6 | 6 |
| Man Hours | 175h | 360h | 560h | 1160h | 1480h |
| 1st Month Cost – Website Setups | $999 | $1190 | $1590 | $2100 | $2300 |
| Following per Month Cost | $660 | $880 | $1100 | $1600 | $2100 |
Glossary of SEO Terms:
SEO or Search Engine Optimisation – It is the process of improving your website’s visibility within search engines such as Google, Yahoo and MSN. It therfore increases the amount of traffic visting your website which in-turn get you more leads and sales.
Formula – 1. recipe: directions for making something; 2. a process based on fundamental principles.
Search Engines – A search engine is a website or type of software that searches files across the internet for specific keywords or phrases defined by the user. Examples are: Google, Yahoo, Bing, Alta Vista, Ask…
Crawlers – these are Search Engine programs that travel the internet and index web pages by noting keywords and content. They are also called spiders or robots.
Indexing – is the process of collecting, analyzing, and storing data for fast and accurate data retrieval. Seach engines ‘index’ your website.
Black Hat & White Hat – Bad or good SEO techniques. Black representing ‘Bad’ and White representing ‘Good’
Rank – PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set.
keywords or key phrases – these are the most commonly searched for words and terms realting to your product and service on the internet
HTML Source Code – hypertext markup language: a set of tags and rules or using them in developing hypertext documents. Basicaly the nerdy stuff that makes a website.
XML Sitemaps – XML (Extensible Markup Language) is a set of rules for encoding documents electronically. A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users.
RSS Feeds – RSS (most commonly expanded as "Really Simple Syndication") is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Log File Analysis – The analysis of records stored in the log file. In its raw format, the data in the log files can be hard to read and overwhelming. There are numerous log file analyzers that convert log file data into user-friendly charts and graphs.
Meta Tags – Meta elements are HTML elements used to provide structured metadata about a Web page. Such elements must be placed as tags in the head section of a website.
Robot.txt – is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website which is otherwise publicly viewable.
Anchor Tag – the text applied to a hyperlink used by search engines to apply relevance to that particular link.
Link Building – Link Building refers to the number and quality of the incoming links that are pointing to your site. No marketing tool can replace the effectiveness of word of mouth advertising. The same principle applies to website links.
"No follow" – A HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index.
Directory – A compilation of websites that is categorized and sorted by a topic. Within every directory listing you will find an informative description of each site. When a site is listed on a popular directory, the site’s link popularity will increase.
Social Media – Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.
Blog – web log: a shared on-line journal where people can post diary entries about their personal experiences and hobbies; "postings on a blog are usually in chronological order".
Forum or Message Board - is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system. From a technological standpoint, forums or boards are web applications managing user-generated content.
Google Analytical Reports - Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.
