Our email marketing software allows you to send newsletters, special offers and promotions via email. When integrated into your site, AusMarketing Powerful Email Marketer can automatically capture the details of people who sign up for your newsletter. You can then send targeted emails to your subscribers and even follow up automatically with time-sensitive autoresponder emails which you can create and schedule in the AusMarketing Powerful Email Marketer.

Learn more at: www.powerfulemailmarketer.com

Carl Neumann
www.carlneumann.com

how to create an email signiture mac from Carl Neumann on Vimeo.

You don’t need email marketing software to send email templates. Watch this videos to find out how.

However, you can’t track who opens them so it is better to have an Email Marketing Management Software < find out more.

Choosing What Information to Collect

As you know you can already collect your contacts email address using the system, but what other information would you like to collect?

Collecting Additional Information (First Name, Age, etc) From Contacts Collecting your visitors email address is fine, but what about when you want to personalise your email communications? That’s where custom fields come in. Custom fields allow you to collect additional pieces of information from your contacts, such as name, age, sex and location. In this article we’ll look at a simple example of using custom fields to improve email response rates.

Choosing What Information to Collect

As you know you can already collect your contacts email address using the system, but what other information would you like to collect?

Email Marketing Tip #1 – Avoiding the Spam Filters and Other Email Marketing Tips
Email marketing as many of us know, can be a powerful and inexpensive method of reaching our most active potential and/or existing customers. It can boost not only our direct sales, but also our credibility and referrals.
One of the major benefits of email marketing is that email is free, but obviously this is the same reason that spam has become so popular and so frustrating. With spam comes spam filters and with spam filters comes the blocking of legitimate email.
In this article I’ll describe the basic steps you can take to help reduce the number of emails you send out that get blocked by spam filters — hopefully resulting in a more rewarding marketing effort.
The right selection of words
Many spam filters work by analyzing the email based on its content and the words used. Many words — such as free, sex and so forth — are very heavy spam trigger keywords. Your priority should be to avoid such words while keeping your newsletter as professional as possible.
Later in this article I will show you a technique that I use to help me detect words that could trigger spam filters that I may have missed.
Pay attention to your formatting
When formatting your email, keep it simple and professional. Excessive use of different colors, fonts, sizes, images and so forth will result in a higher spam filtering rate. Keep your email as clean as possible, and try to stick to a maximum of 2 or 3 different font types and sizes. Overly large sized fonts will surely add to an email being flagged as spam, as will too many images (or not enough text).
Try and use a short and simple stylesheet rather than using font tags excessively. Most spam filters don’t appreciate a multitude of font tags and inline formatting, and the more primitive filters can’t detect stylesheets so they will not penalize as easily.
Consistency is king
Use a template if you plan on sending newsletters consistently. This will make sure that all your newsletters look and feel the same. It will also add a touch of professionalism and branding to your newsletters.
Whilst not directly affecting spam filters, this will enable your readers to distinguish your newsletter instantly, thus not reporting it as spam accidentally. Some spam filters work by querying a spam server, whereas others report individual emails as spam. If your email gets reported as spam, then more than likely multiple spam filters will flag your email.
Being consistent with your timing of the newsletter also helps. For example, if you send a newsletter once per month (I personally don’t recommend you send out any more than this, unless you’ve got something really interesting to say), then aim to send it out at the same time, on the same day each month.

Once again, your potential readers will learn to expect your email, adding professionalism and often improving open rates, also reducing accidental spam flagging as well.

Unsubscribe and Contact Information

Every newsletter you send out should contain a way for the reader to unsubscribe. Not doing so is illegal in some countries and is an instant sign of spamming. You should also display your contact information (Phone, Fax and Address) clearly, as this greatly increases confidence in your email and your company, as well as conforms to spam laws in the United States. Contact information also allows a potential customer to contact you if need be.

Test, Test, Test

The key to avoiding spam filters is testing. The first method of testing I use is to send the newsletter to multiple email accounts with existing spam filters. For example, I have a Gmail (http://www.gmail.com) account and a Hotmail (http://www.hotmail.com) account that I make sure I send my newsletter to. If the newsletter ends up in the junk folder, then I’ve got some work to do.

Conclusion

Avoiding spam filters when sending out legitimate newsletters can be a time consuming effort. However, as your contact list grows, it can also be a very beneficial exercise. I’ve watched open rates of just 2 to 3% soar to a massive 50% and over, simply by applying the techniques described in this article.

For now, DO WELL OUT THERE!

The AusMarketing Team

The purpose of this blog website is to:

1. Inform my clients of news, ideas and give promotion and marketing advice.

2. To communicate my personal ideas about life and livingness. They are just my thoughts and they don’t have to mean anything to anyone.

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